COOPERATIVE MANAGERIAL DELEGATION,R&D AND COLLUSION

Existing literature on managerial delegation indicates that collusive outcomes can be obtained in an oligopoly game through cooperative managerial delegation. In contrast, this paper shows that, if managers are delegated to choose R&D, in addition to choosing production levels, full‐collusive outcomes cannot be achieved through cooperative delegation. Moreover, (i) under cooperative delegation, semi‐collusion always yields lower profit, higher R&D, higher price and lower social welfare than that in the case of competition and (ii) cooperative delegation leads to a higher profit lower R&D, higher price and lower social welfare than the no delegation case, irrespective of product market conduct.     

生态城市规划方案的综合评价

在确定生态城市规划方案影响因素的前提下,采取层次分析与模糊综合评价相结合的方法,对生态城市规划方案作出评价,以此增强生态城市规划方案评价的科学性,提高方案评价的可靠度,探索使生态城市规划达到最佳效果的新途径.     

一环路雨水支管临时迁改施工方案

经调查一环路南三段南北两侧非机动车道下各有1条直径为φ1000的雨水支管,其流向为从西往东,最终在十字路口处汇入人民南路一条南北走向的雨水主管内,但因雨水主管恰好位于地铁车站的基坑范围内必须进行迁改。根据成都市市政工程设计院的排水工程施工图设计,一环路交叉路口处新增一段横跨基坑直径为φ1400的雨水支管,将一环路的雨水直接引入人民南路东侧新建的雨水管内。     

基于城市空间演化的物流设施布局与规划

认为以城市物理空间扩展、功能区转换、产业结构“软化”以及城市群出现为特征的城市空间演化对城市物流需求产生了重要的影响,进而影响着城市物流设施布局与规划战略;提出了考虑城市空间演化的城市物流设施布局与规划模型,指出政府在进行城市物流设施布局与规划时应充分考虑城市空间演化这一影响因素,并在此基础上制定城市物流资源优化配置相关政策。     

Effects of loyalty programs on value perception,program loyalty,and brand loyalty

The authors investigate how reward schemes of a loyalty program influence perceived value of the program and how value perception of the loyalty program affects customer loyalty. The results show that involvement moderates the effects of loyalty programs on customer loyalty. In high-involvement situations, direct rewards are preferable to indirect rewards. In low-involvement situations, immediate rewards are more effective in building a program's value than delayed rewards. Under high-involvement conditions, value perception of the loyalty program influences brand loyalty both directly and indirectly through program loyalty. Under low-involvement conditions, there is no direct effect of value perception on brand loyalty. Youjae Yi (uoujae@snu.ac.kr) (Ph.D., Stanford University, 1987) is a professor of marketing in the College of Business Administration at Seoul National University. He was at the University of Michigan as an assistant professor, Sanford Robertson Assistant Professor, and tenured associate professor. His work has appeared in theJournal of Marketing Research, theJournal of Consumer Research, theJournal of Applied Psychology, theJournal of the Academy of Marketing Science, theJournal of Consumer Psychology, theJournal of Advertising, and theJournal of Econometrics. He is currently an editor of theKorean Journal of Consumer Studies and was an editor of theSeoul Journal of Business. Hoseong Jeon (jeonho1@snu.ac.kr) is a doctoral candidate in the College of Business Administration at Seoul National University. He received his M.A. in advertising from Michigan Sate University. His current research interests include customer relationship management, advertising effects on consumer attitudes, and determinants of customer loyalty.     

校园网设计初探

校园网设计应当结合本校自身的实际情况，从软硬件二个方面进行网络系统布线、系统应用、系统设计，从而满足教职员工及学生的需要。     

关于新组建包头站货装工作整合方案的调研

通过调研、分析内蒙古呼和浩特铁路局原包头东站、包头站、万水泉站货物发送、到达量和货源分布情况，提出了新包头站的货装业务整合方案。     

对在深圳建香港"内陆物流港"的探讨

“内陆物流港”是“内陆货运村”的扩展形式。本文分析了“内陆物流港”的基本功能、设立模式、选址策略等，认为深圳的龙华片区是建设香港的“内陆物流港”的最佳区位；论证了“内陆物流港”的五项功能设施：集装箱重箱堆场、普通仓库区、保税仓、海关监管集装箱空箱堆场和海关集中监管仓库区，其中后两项为探索性的设施形式。最后，阐述了在深圳建设香港“内陆物流港”的四项政策建议．     

论军队审计体制改革

本文以国家审计体制改革和军队联勤体制改革为研究背景，在对现行军队审计体制的利弊进行剖析的基础上，提出了军队审计体制改革的目标，并通过理论和实践两方面的可行性分析，对建立中央军委审计署垂直领导下的审计委派制的军队审计体制改革方案进行了具体设想。     

多目标决策方法在房地产开发中应用

多目标决策方法为房地产投资方案的选择提供了一种科学的途径，分析了部分权重信息下多目标决策模型,列举实例说明该决策模型的应用过程。